Overview

Career Opportunity
Online Campaigner [COMM-52]
American Civil Liberties Union Foundation
Communications Department, New York

For nearly 100 years, the ACLU has been our nation’s guardian of liberty, working in courts, legislatures, and communities to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States.  Whether it’s ending mass incarceration, achieving full equality for the LGBT community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach. With more than a million members, activists, and supporters, the ACLU is a nationwide organization that fights tirelessly in all 50 states, Puerto Rico, and Washington, D.C., for the principle that every individual’s rights must be protected equally under the law, regardless of race, religion, gender, sexual orientation, gender identity or expression, age, disability or national origin.

The ACLU is seeking a full-time Online Campaigner to join our Online Engagement unit of the Communications Department in New York.

OVERVIEW

The ACLU has made an unambiguous and unwavering commitment to the importance of communications as a central and essential element in the success of its mission.  The organization places great emphasis on the role of communications in framing the debate on its issues, building support, and increasing the impact of its work.

The Online Campaigner develops and executes campaigns to mobilize the ACLU’s 2.5+ million supporters and donors using email, web, social media, and other digital platforms. The Online Campaigner reports to the Director of Online Engagement in the Communications Department. Working with experts across the organization in all issue areas, the Online Campaigner devises campaign strategies and tactics to increase the number of ACLU supporters and donors, to expand engagement with these audiences, and to support the organization in achieving policy goals and outcomes through targeted digital advocacy efforts. The Online Campaigner has extensive experience writing and generating campaign content, and possesses a keen understanding of effective advocacy and engagement tactics and list growth strategies.

ROLES & RESPONSIBILITIES

  • Write and edit compelling campaign content including emails, social media posts, landing pages and actions to engage supporters to take action and participate in campaigns.
  • Develop petitions, letters to elected officials, and tactics.
  • Code and test HTML and CSS emails using email management software; review and edit emails to ensure quality.
  • Liaise with key Communications, Development, Advocacy, and Program staff to establish campaign goals, develop campaign concepts, and review content.
  • Design and implement test plans, metrics and segmentation for A/B and multivariate split tests for email, social media, and website content.
  • Develop list-building tactics using web, social media, and email communications.
  • Compile statistics, analysis and reports on the performance of online campaigns including email, social and website components.
  • Work with vendors, consultants and contractors to implement online campaigns.
  • Monitor news and current events for our priority issue areas to identify potential campaign opportunities.
  • Conduct research for new technologies and tactics for online engagement as needed.
  • Assist with weekend web and social media publishing as part of a rotating coverage schedule.
  • Demonstrate a commitment to diversity within the office; A personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability and socio-economic circumstance.
  • Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts.

EXPERIENCE AND QUALIFICATIONS

  • A Bachelor’s degree or equivalent professional experience and a minimum of three years’ experience in nonprofit communications, online campaigning, or related fields is required.
  • Experience developing content for issue-based or political advocacy campaigns; familiarity with a range of online campaigning tools, tactics and strategies.
  • Excellent verbal, writing and interpersonal communication skills; strong attention to detail, ability to write and deliver work product under deadlines, and commitment to high quality standards.
  • Proficient using HTML and CSS to code emails for multiple email clients; experience using Photoshop or other design tools to create basic graphics.
  • Basic Drupal and email management system experience.
  • Understanding of trends and best practices for online campaigning, and best practices for communicating via email, Facebook and Twitter required; experience using social media trend analysis tools is preferred.
  • Commitment to the mission and goals of the ACLU.

COMPENSATION

The ACLU offers a generous and comprehensive compensation and benefits package, commensurate with experience and within the parameters of the ACLU compensation scale.

HOW TO APPLY

Please submit a cover letter, resume, and a writing sample showing representative work to: hrjobsCOMM@aclu.org – reference [COMM-52] in the subject line.

Please indicate in your cover letter where you learned of this career opportunity.

Applications will be accepted until the position is filled.

This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU reserves the right to change the description and/or posting at any time without advance notice.

ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, and veteran status.

The ACLU undertakes affirmative action strategies in its recruitment and employment efforts to assure that persons with disabilities have full opportunities for employment in all positions.

We encourage applicants with disabilities who may need accommodations in the application process to contact:hrjobsincl@aclu.org. Correspondence sent to this email address that is not related to requests for accommodations will not be reviewed. Applicants should follow the instructions above regarding how to apply.

The ACLU comprises two separate corporate entities, the American Civil Liberties Union and the ACLU Foundation. Both the American Civil Liberties Union and the ACLU Foundation are national organizations with the same overall mission, and share office space and employees. The ACLU has two separate corporate entities in order to do a broad range of work to protect civil liberties. This job posting refers collectively to the two organizations under the name “ACLU.”

Tagged as: Advocacy & Organizing, Non Profit, Tech & Web