Digital Marketing Director

Website 617MediaGroup

Inspired Communication. Stronger Results.

617MediaGroup, one of the fastest-growing progressive communications agencies in the U.S., is looking for a skilled Digital Marketing Director to join our growing team. At 617MediaGroup, we don’t just accept difference, we celebrate it, we support it, and we thrive on it for the benefit of our employees, our clients, and our communities.

Who we are:
Veteran campaigners, communicators, designers, strategists, storytellers, web developers and true-believers. We love what we do. We’re results-driven. And we only work with clients we believe in.

What we do:
We move public opinion. We win tough fights. We tell stories simply, and with maximum impact. We offer comprehensive communication services: from earned media to paid, and social media to owned content. Copy and design. We do it all.

What we value:
• The peace of mind that comes with fully-paid healthcare premiums.
• Industry-leading benefits, including ample paid time off.

Who you are:
• A skilled digital marketing and campaign strategist with experience conceiving and executing winning digital campaigns
• A critical thinker adept at online advertising, mobile strategy, and web design with experience converting digital analytics into actionable reports
• A self-starter who stays on top of the newest digital platforms, requirements, and analytics to to effectively reach audiences and ensure campaign success
• A highly organized collaborative multitasker who thrives in fast-paced, campaign-like environments

Your experience:
• You have at least 5 years of digital communications experience planning, coordinating and executing integrated campaigns, onboarding journeys and ladders of engagement.
• You have experience using email management tools such as Action Network, EveryAction or Mailchimp, paid ad platforms such as Facebook Business Manager and Google Ads, and bulk or peer-to-peer text messaging programs such as Textedly, Hustle or Spoke. A bonus if you know HubSpot, WordPress, or similar platforms.
• You understand best practices around creating online events, fundraisers, letter writing campaigns, and forms and understand the principles of how to integrate websites with CMS functionality and social platforms.
• You know how to measure and report performance of all digital marketing campaigns against client goals and optimize strategies based on the data.
• You identify trends and insights in digital marketing, evaluate emerging technologies, and make evidence-based decisions about the platforms, tools, and approaches.
• Agency experience a plus. Labor, advocacy, organizing experience preferred. Prior management experience preferred

All employees in this position are expected to retain a valid driver’s license and a purchased or leased automobile for personal transportation to work events with a valid inspection sticker. If this expectation will create an unmitigable hardship, and you would like to request an exemption, please note that in your cover letter.

The current minimum starting salary offer for this position is $60,500. The current maximum starting salary offer for this position is $67,500. Starting salary offer amounts are furnished at the discretion of the agency with adherence to contractually guaranteed minimum pay rates and are also based on the relevant experience level of the applicant and on agency hiring needs. 617MediaGroup is proud to be a union shop and 617MediaGroup employees are covered by a collective bargaining agreement. This position is equivalent to the Account Director position in the collective bargaining agreement. Employees of 617MediaGroup enjoy robust opportunities for professional and financial growth and advancement.

For this role, we are accepting applications from Massachusetts, Washington, D.C., Philadelphia, and New York City.

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