Website AB Partners
A/B is a digital storytelling studio
Strategic Communications For Social Change Internship
New York City, NY, USA
A/B is a digital storytelling studio creating new narratives about people, power, and social change to transform our politics and the economy. Our studio is built for where media is today and where it’s going tomorrow, staffed by strategists, creatives, and analysts ready to take our partners through every step in their journey from idea to influence.
Our team is racially and gender diverse at every level, from entry level to ownership; we are bringing the best-in-class creative strategies usually reserved for the private sector side by side with deep experience in social movements and ventures; and we are building a team that can help a new generation of leaders win the debate on their terms. We are here to find new ways into the headlines and to move people toward the values that will accelerate transformative shifts in policy and human understanding.
We do this by understanding the two sides of every story: A and B. The A story is the story we can see, the news cycle we can influence. The B story is mostly invisible, but powerful. It’s driven by the unwritten rules and power dynamics that shape people’s beliefs, behaviors and values. Social and political change requires us to tackle both stories, to win the conversation but also to focus it on promoting new values and attacking the silent assumption that who we are should dictate our ability to live up to our full potential.
STRATEGIC COMMUNICATIONS FOR SOCIAL CHANGE INTERNSHIP
A/B Partners is seeking motivated individuals for a fall internship starting September 2020. A commitment to social justice and a strong interest in strategic communications, advocacy, and social media are essential to succeed in this position.
Interns are an essential part of the team at A/B Partners, supporting our team members in their work leading campaigns for social change with our clients, who range from campaigning organizations to foundations to brands. Some of our past and current clients include: Human Rights Watch, Black Futures Lab, Majority Action, Doctors of the World, Collective Future Fund, Million Voters Project, and 1199SEIU.
Additionally, with election season upon us, our advocacy work has a heightened sense of urgency. Black and Latinx voters across the country are being targeted with misinformation and disinformation in order to limit their influence at the polls. A/B Partners has launched Win Black/Pa’lante, an in-house advocacy campaign, to ensure that Black and Latinx voter turnout in November will break records. During your internship, you will support this campaign and gain exposure to the work we do across our expansive client portfolio.
Job type: 40 hours per week
Schedule: Monday-Friday roughly 9:30 a.m. – 5:30 p.m. E.T.
Job length: September – December 2020
Compensation: $15/hour + college credit available if needed
Housing and travel accommodations: No
Location: Remote, with colleagues primarily on the East Coast
The ideal candidate will have:
Strong verbal and written communication skills
Attention to detail, excellent organizing and time-management skills
Passion for and commitment to social justice issues
A working knowledge of and interest in social media platforms
Strong curiosity and a love for learning new skills
Ability to be flexible, work collaboratively, and find creative solutions to problems
Strategic and creative thinking, with an orientation to approach projects beyond the task level
A high level of organizational skills and experience with budget management or Asana
Familiarity with Adobe Photoshop, Illustrator, Premiere Pro, or After Effects is a strong plus
About the role: During this internship, you will gain valuable skills for working at a social change-focused communications and design studio. The internship could include the following responsibilities:
Contribute toward strategic positioning and messaging documents
Research industry trends and stay up-to-date on current events
Build and maintain media lists
Conduct media outreach for clients through targeted pitching
Write media backgrounder documents for clients prior to briefings
Conduct media monitoring on client and news trends
Track press coverage, clipping press hits and creating monthly press hit reports
Draft and edit copy for press releases, newsletters and media materials
Write and edit blog posts and articles
Draft and post social media posts on behalf of A/B and our clients
Monitor social channels for client engagements and news trends
SPECIAL INSTRUCTIONS: In lieu of a cover letter, please submit a response to this mandatory assignment:
Watch this video explain the facts around vote by mail. Submit less than one page response answering the following questions:
What audience would you target with a campaign about this issue?
What would the goal of that campaign be?
Identify three organizations who might be willing to share their support for vote by mail and explain why you chose them
Draft a social media post for organizations to share announcing their support for vote by mail. What platform would you promote it on and why?
Identify two other tactics or creative ideas you would use to build support for vote by mail.