Director of Donor Engagement

Website https://twitter.com/ReproRights Center for Reproductive Rights

Using the power of law to advance reproductive rights.

The Role: The incoming Director of Donor Engagement will have the high-impact opportunity to join a world-class team that is a driving force for change on the global stage. The Center for Reproductive Rights is at a pivotal point of opportunity and challenge as it looks to kick off its 30th anniversary in June 2022: following years of consistent growth and demand, the Center is now launching its ambitious new Strategic Plan to build, enforce, and defend legal guarantees to reproductive autonomy and to access reproductive healthcare. This unparalleled opportunity to build a rights-protective legal environment is in the context of profound external challenges from reactionary forces seeking to turn back the clock on gender equality and human rights. The Center is prepared for both offense and defense in ensuring an enabling legal environment, and its donors are loyal, responsive, and motivated to support the work on both fronts.

Reporting to the Chief Development Officer, the incoming Director of Donor Engagement will bring passion for the mission of the Center alongside a proven track record of success in direct response and mid-level giving. The Director of Donor Engagement will guide the vision and strategy for donor engagement by using direct mail, social media, email, SEM, text, telemarketing, website strategies, peer-to-peer, community events and partnerships and workplace giving to acquire and engage donors around the world and to also market to and steward mid-level donors to increase giving.

The Director of Donor Engagement will be based in NYC and requires the ability to travel up to 20% of the time. Covid-19 vaccination is required for all US-based employees of the Center.

Primary Responsibilities:

Leading a Direct Response Strategy: Create and manage a compelling direct response plan including direct mail, email, SEM, social media, telemarketing, and text. Expand and diversify our current marketing strategies to reach younger donors and donors of color. Design and implement annual revenue and growth targets. Manage fundraising agencies and consultants to help achieve fundraising goals. Manage a retention and lapsed donor strategy and plan to retain donors and reactivate lapsed donors.  Look for tools to encourage new ways of giving and marketing.

Leading a Mid-Level Donor Strategy: Develop a mid-level giving program identifying prospects, creating a marketing and upgrade strategy and moves management program.  Create strategies and plans to upgrade donors to the mid-level and major donor levels.  Manage a retention plan to keep mid-level donors engaged.  Create community event designed to attract mid-level donors, specifically targeting younger donors and donors of color.  Work with donor operations to identify donor capacity and to make a targeted geographical plan for development.

Leading a Workplace Giving Strategy: Develop a workplace giving strategy and revenue targets.  Manage a system to outreach to donors to encourage them to apply for workplace giving donations on a regular basis.  Market workplace giving to donors and do corporate outreach as necessary for workplace giving.  Manage workplace giving vendor and software.

Qualifications:

Mission & Values Alignment: Commitment to advancing reproductive rights as human rights. Demonstrated fit with Center’s core values: globally inclusive, integrity, excellence, and impact. Possesses a global mindset and understands the contextual differences within the countries and core constituencies with which we work.

Fundraising Expertise: At least 10 years of direct marketing and mid-level donor experience with a strong track record of increasing revenue to new groups of donors and using new methods of marketing using data to drive strategy and decisions. History of successfully developing a direct response and mid-level donor strategy for an organization, and then driving the implementation of that strategy other staff to achieve the goals. Must have excellent communications skills including writing in a variety of mediums. Must have proven experience in SEM, social media marketing, email marketing, web content and strategies, telemarketing, text marketing, workplace giving, community and peer-to-peer fundraising.

Relationship Building & Collaboration: Ability to listen deeply, cultivate connections, foster collaboration, and build a culture of trust with donors and across the organization. History of building lasting relationships at all levels of an organization. Ability to establish credibility and trust with diverse constituencies.

To apply for this job email your details to jcook@reprorights.org