Website Greenpeace USA
International Environmental Campaign Organization
The Digital Advertising Specialist will work with our fundraising team to produce engaging donation and petitions asks and test and optimize on paid channels. As the Digital Ads Specialist, you will be working to grow Greenpeace’s donor base and advance our mission by reaching new supporters and activists. The Digital Advertising Specialists works in the Marketing Department, and closely coordinates with the Online Team to create compelling ad campaigns that increase revenue and donors through direct donation as well as use lead generation tactics which are later converted to donors through telemarketing and email channels.
This is a full-time exempt position based in either Washington, DC, New York, NY, or Oakland, CA.
The Digital Advertising Specialist will:
Create and implement digital acquisition strategy for advertising, with strong focus on sustainer giving
Develop and monitor digital KPI reporting to meet projections
Create budget and revenue projections
Manage media buyer agency relationship
Oversee digital ad creative and content development
Work closely with colleagues in Marketing and Online to ensure optimal user experience and journeys that raises revenue, advocacy actions and brand ambassadors
Have the ability to set up ads, petitions and donation landing pages
Create a testing culture within digital ads, with clear strategic objectives and measurements of success – both with creative and platforms
Remain on digital advertising trends, fully understanding of social media fundraising – especially Facebook/Instagram
Work with the belief of constant optimization in regards to strategy
Evaluate emerging technologies and platforms
Be a positive member of our collaborative and supportive team
Be apart and champion of our collaborative and supportive team mentality
Other assignments as requested
Minimum requirements include, but not limited to:
3-4 years of digital advertising experience geared towards increasing supporters and revenue base.
Solid understanding of Facebook and Google Ads
Experience running social media properties for organizations/brands Experience using or setting up back-end CRM platforms (like Every Action, Salesforce, etc)
Solid knowledge of website analytics tools. (e.g., Google Analytics, etc.)
Communication experience with activists/donors, driving actions/donations/sales, running A/B tests, etc.
Entrepreneurial spirit and creative thinker who can generate innovative ideas and solutions
Strong organizational abilities
Excellent communication skills, written and verbal
Passion for advocacy and the environment
Commitment to diversity and inclusion
COMPENSATION & BENEFITS:
Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 6% 401K matching. New staff members receive 3 weeks vacation, 10 sick days, 2 personal days in their first year. Additionally we are closed Christmas Eve through New Year’s Day.
After 1 year of service staff members receive 20 weeks of fully paid parental leave and after five years, staff are eligible for a 12 week paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan.
Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.
Salary for this position starts at $57,575 and is commensurate with experience.