Public Relations & Media Coordinator

Piedmont Environmental Council

Title: Public Relations & Media Coordinator
Manager: Co-Director of Outreach & Communications
Location: Warrenton, Va
Job Classification: Full-Time, Non-Exempt

About PEC
The Piedmont Environmental Council (PEC) conserves and restores the lands and waters of the Virginia Piedmont, while building stronger, more sustainable communities. Founded in 1972, PEC is a locally based, community-supported 501(c)(3) nonprofit and accredited land trust. At the core of PEC’s approach is a focus on educating, engaging and empowering people to effect positive change in their communities.

Your Role
The Public Relations & Media Coordinator will develop and deploy media relations and public relations strategies to elevate PEC’s profile in the Virginia Piedmont region and beyond toward advancing the following communications goals:

Build a network of reliable activists, donors and members
Influence decision-makers to reach better outcomes
Increase positive awareness of PEC and build support for a full range of PEC programs
Change behavior and foster an ethic of good stewardship of the Piedmont’s natural resources, historic and cultural resources, and the environment as a whole.
Areas of Responsibility
The Public Relations & Media Coordinator will report to PEC’s co-director of outreach and communications. Examples of responsibilities and activities include:

Work with PEC communications and field staff to proactively identify and execute media opportunities that support advocacy goals and promote PEC as a leader in local, regional, and state environmental and conservation policy, advocacy, and public engagement.
Cultivate strong relationships and facilitate staff interviews with, members of local, regional, and national media in order to secure earned media placements and positive media mentions, and that position PEC as the go-to resource for media representatives and entities.
Work with PEC staff to support message development for advocacy and public policy initiatives, conservation and habitat restoration activities, and development and grant writing.
Train/advise PEC staff members on media interviewing, response, and relationship building.
Research, write, disseminate, and coordinate with PEC staff on production of diverse communication tools, including feature stories and information content for PEC newsletters, print/digital publications, and website.
Research, write, disseminate, and coordinate with PEC staff on production of diverse media tools, including, but not limited to, press pitches, press events, editorial board memos, press releases, media advisories, media statements, op-eds, and paid media.
Collaborate with communications and media staff affiliated with other environmental and conservation partner organizations in joint coalition efforts.
Support PEC outreach and communications team in other areas as needed, including but not limited to: drafting, editing, and/or proofing of email action alerts, web content, printing and digital newsletters, social media posts, annual report, and other informational pieces.
Edit and proof copy with advancement, communications and outreach, and other program staff using AP Style Guidelines and with an eye toward accuracy, clarity, and messaging in line with PEC’s brand.
This will be a hybrid position based out of PEC’s headquarters office in Warrenton, VA, with travel to locations within PEC’s nine-county service area, Richmond and the D.C. metro area (on average a few times a month). Occasional attendance at night or weekend events may be required.

Required Qualifications
Strong work ethic and commitment to PEC’s core values, mission and vision.
Commitment to Diversity, Equity, Inclusion and Justice (DEIJ) principles.
Demonstrated understanding and application of strategic public relations and media relations principles.
Experience developing and implementing successful communications / public relations plans.
Excellent verbal and written communications skills with ability to convey clear and compelling messages for varied internal and external audiences.
Proficiency applying AP style and editorial rules.
Strong editing and proofreading ability.
Strong organizational and project management skills, with attention to detail and deadlines.
Ability to work on numerous deadline projects simultaneously, at varying stages of production.
Strong interpersonal skills and collaborative abilities, including the ability to work with people of diverse backgrounds and work styles.
Reliable transportation.
Preferred Qualifications
Five to seven years or more of relevant experience in media relations, public relations, and/or communications or Accreditation in Public Relations.
Understanding of the nonprofit communication field’s concepts, best practices, procedures and analytics.
Communications experience in public policy, with an emphasis on environmental, conservation, and/or land use issues.
Experience in campaigning, organizing or advocacy.
A working knowledge of local land use planning and zoning in Virginia.
A working knowledge of conservation policies and conservation easements.
Strong relationships with major regional and national reporters and bloggers.
This position is a non-exempt / hourly position with benefits. Salary range of $26.40 to $36.00 per hour (equivalent to $55,000 – $75,000 annually), commensurate with experience and demonstrated outcomes.

PEC offers an outstanding and robust benefits package including:

Two health plans (83% employer paid premium for employee only plan, 73% employer paid for added dependents)
Short & Long Term Disability*
Group Term Life*
Accident, Critical Illness & Hospital Indemnity insurances*
HSA account (with employer match up to $750 per year)
FSA accounts (health & dependent)
403(b) pension plan with employer contribution after 1 year of service with 100% vesting from day one
12 paid holidays
PTO leave – 24 days per year, accrued each pay period
1 day per year of paid leave to volunteer at another non-profit or charitable cause
Salary Continuation Leave for employee or family illness – from 2 to 8 weeks fully paid leave eligibility every 24 months, depending on length of service
Paid Bereavement, Jury Duty and Military Service Training leave
Travel Expense Reimbursement
Hybrid work environment and Flexible Work Schedules
Professional Development support
Payment for relevant licenses & professional membership fees.
*Indicates that this insurance premium is 100% paid by PEC for employee’s coverage.

Application Process
Interested applicants should fill out our job application form. Candidates must submit a cover letter and resumé. Applications will be reviewed on a rolling basis.