Paid Media and Influencer Manager (Remote)

  • Full Time
  • Telecommute
  • Applications have closed

Website RepresentUs

End Corruption. Defend our Republic and Fix our Broken Elections

About RepresentUs
RepresentUs brings together conservatives, progressives, and everyone in between to pass powerful state and local laws that fix our broken elections and stop political bribery. Our strategy is central to ending political corruption, extremism, and gridlock.

We are the nation’s leading right-left anti-corruption organization with a mission to stop political bribery, end secret money, and fix our broken elections. Every day we are hard at work to secure crucial victories that are defending our Republic and fixing America’s corrupt political system.

RepresentUs is a carefully curated mix of seasoned political campaigners, policy wonks, advertising experts, designers, and engineers. We’re not a startup, but we’ve got startup DNA: we’re nimble, constantly learning and iterating, and we push ourselves to push the envelope—to ignore “industry standards” and set a new standard.

Democracy is for all, and at RepresentUs, so is our workplace. That’s why we’re an Equal Opportunity Employer. We are committed to evolving our staff and board to reflect the full diversity of America and the communities we aim to serve. As we seek the best of the best to join our ranks, we welcome applications from all walks of life (including but not limited to BIPOC/people of color, women, people with disabilities, and LGBTQ candidates) because we know that our democracy-building work has greater impact when we center diverse backgrounds, perspectives and ideologies. Once on the team, we encourage our teammates to bring their whole selves to work. We’re continually working to increase our cultural awareness, strengthen our approach to equity, and foster a climate of inclusion in all that we do. We invite you to belong with us! Read our statement on Diversity, Equity, and Inclusion here. RepresentUs has established the following “foundational agreements.”  They are agreements that all staff—and prospective staff—must consider and consent to, in order to work here. Come win with us!

About The Role
Under the direction of the Growth Director and in collaboration with marketing leadership, the Paid Media and Influencer Manager is responsible for developing and leading programs that will grow RepresentUs’ audience through paid media, organic and influencer strategies.

The Paid Media and Influencer Manager will work with team leads, content creators, and external vendors to incorporate paid media into our campaign plans and evaluate the ROI of our paid program. In addition, they will manage organic strategies to increase brand awareness and activation. This role will also lead influencer strategies and influencer alignment to grow audience engagement and brand awareness. This role within the organization comes with a high degree of strategic leadership.

Location is flexible, and we currently allow staff to work from home during COVID-19 for safety.

What You’ll Be Doing

  • Lead the paid media and influencer program at RepresentUs, working with the Growth Director and program owners to set priorities in service of organizational and marketing team goals
  • Develop and implement  a paid media strategy across a variety of paid channels to help teams meet their acquisition, member engagement, volunteer, donor, and loyalty goals
  • Develop and execute full-scale influencer campaigns that support RepresentUs initiatives and objectives
  • Research target audiences to determine platforms and messaging that will be most likely to reach them. Propose and lead organic growth strategies or experiments.
  • Research and develop paid influencer strategy from the ground up
  • Develop timelines, budgets, tactics, messaging, testing plans, and reporting needs for initiatives.
  • Cultivate relationships with the RepresentUs network of influencer and partner communities
  • Manage external partners and digital agencies to place advertising campaigns and influencer strategies. Negotiate, manage and execute all paid influencer contracts. Execute on initiatives as needed.
  • Produce detailed reports on the success of strategies and incorporate learnings into future initiatives.
  • Stay on top of paid and organic growth trends, influencer strategies, best practices, and technologies.

Skills and Experience

  • Demonstrated experience leading a paid media program for a brand, campaign, or political candidate.
  • Deep experience with 2-3 channels and broad experience with a wide variety of others, including paid search, display, Facebook & Instagram ads, Twitter ads, YouTube pre-roll, radio, print media, and more.
  • Demonstrated experience managing a brand’s influencer marketing program and paid and organic partnerships program
  • Excellent communication skills, both oral and written, with demonstrated success communicating complex ideas to diverse audiences.
  • Experience managing budgets, projects, and programs.
  • Ability to handle multiple projects simultaneously, meeting frequent deadlines.
  • Excellent strategic thinking and execution skills; ability to meet goals within a complex and sophisticated landscape.
  • Excellent eye for design and video storytelling – you can review draft creative and immediately give feedback that will make it more emotionally resonant.
  • Commitment to working beyond partisanship is required.
  • Passion for RepresentUs’ mission to make America work for everyone, not just the powerful and well-connected.
  • This is a remote position, and candidates must have consistent access to reliable internet and phone.

Physical Requirements
RepresentUs is committed to supporting employees of varying abilities and to providing reasonable accommodations to enable individuals with disabilities to thrive at RepresentUs.

The requirements of this role, related to its physical demands, described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

All employees must be able to operate a computer and use a cell phone. For roles that include frequent business travel expectations, we can discuss reasonable alternatives to travel in some instances. Most roles also require communicating with key external stakeholders of the organization in person, via the telephone, or via email. Applicants with questions about accommodations may request to speak with our ADA liaison at ADA@represent.us.

Essential functions of the role include:
– Working from a computer for long periods of time;
– While performing the duties of this job, the employee may also frequently be required to communicate using the telephone, email, and in person with stakeholders; and
– This position has less than 15% travel expectations annually.

Compensation and Benefits
We’re committed to bringing in top talent from all sectors. Accordingly, we offer competitive salaries and pretty awesome benefits, including health, dental, vision, a health reimbursement account, wellness perks, a dependent care account, a health concierge benefit, a $1,500 professional development stipend, and a retirement benefit. Plus disability and life insurance.

Oh, and we have this wild idea that we’ll do better work if we have time to see our friends and families, so we get four weeks of paid vacation a year, plus personal and sick time.

This position is part of the bargaining unit represented by Office and Professional Employees International Union, Local 153 (OPEIU). RUEF voluntarily recognized the union recently and collective bargaining is just getting underway.

The annual salary range for the Paid Media and Influencer Manager position is $74,000-$93,100.

Hiring Process
1. Phone screen
2. Group interview
3. Skills assessment
4. Final interview
5. Reference checks
6. Offer from HR

To Apply
Please apply online at represent.us/careers and be sure to attach all requested materials.  When an applicant with a disability needs an accommodation to have an equal opportunity to compete for this position, they may request it in writing by emailing ADA@represent.us. No phone calls please.