Narrative and Social Media Manager/Content Creator

About the Role
We are seeking a Social Media Manager/Content Producer who knows how to build, run, and grow digital platforms that resonate with warehouse/frontline workers and move the public on those issues.

The ideal candidate understands how to use social media to amplify and support worker-driven campaigns as well as how to create and use short-form video, humor, storytelling, authenticity, and content that reflects the day-to-day in the workplace to reach workers. You should be fluent in Instagram and short-form videos; comfortable building relationships with content creators, influencers, and workers; and eager to continue learning how to engage with platform updates, worker-driven spaces and more.

Key Responsibilities
Platform Growth & Strategy

Develop and execute a social media strategy focused on reaching and engaging warehouse workers at scale and moving the public to understand and engage on our issues
Grow followings and engagement on platforms where warehouse workers are active (especially Instagram, TikTok)
Track performance metrics (reach, engagement, follower growth, conversions) and adapt strategy accordingly
Content Creation & Voice

Create and oversee compelling short-form video, graphics, and written content that feels authentic, relatable, and worker-centered
Translate complex workplace issues (injuries, safety, rights, poverty wages) as well as political education topics into accessible, shareable content
Use humor, trends, sound, and cultural references that resonate with worker audiences and the public
Maintain a voice that is credible, bold, and grounded in real worker experience—not corporate or NGO jargon
Worker-Centered Storytelling

Build relationships and collaborate with workers and organizers to uplift worker stories and perspectives
Support workers in creating content themselves (e.g., coaching on recording videos, etc.)
Campaign Integration

Align social media strategy with broader campaigns, organizing goals, and moments of escalation
Drive audiences toward concrete actions (sign-ups, events, petitions, public pressure moments)
Rapidly respond to breaking news, worker stories, or corporate developments
Community Engagement

Engage directly with followers through comments, DMs, and platform-native tools
Identify and build relationships with other content creators and allied accounts
Monitor and respond to misinformation, harassment, or bad-faith engagement when necessary

Qualifications
Required

High-level of self-sufficiency, strong collaboration skills, ability to meet deadlines
Demonstrated experience growing social media platforms
Strong understanding of Instagram, TikTok, and short-form video culture
Excellent storytelling instincts and political/cultural awareness
Comfort working with fast-moving campaigns, breaking updates, and sensitive worker stories
Ability to create content that feels authentic, engaging, and moving- not institutional

Preferred

Experience in labor, worker justice, or other movement-based organizations
Familiarity with warehouse or logistics work
Experience supporting non-professional creators or first-time storytellers

Spanish language skills

What Success Looks Like
Sustained growth of platforms that workers follow and engage with
Content that workers recognize themselves in—and share organically
Increased worker participation in storytelling and digital actions
Social media that meaningfully supports organizing, pressure campaigns, and narrative change

Why This Role Matters
Social media is one of the most powerful ways workers share information, expose unsafe conditions, and build collective power. This role sits at the intersection of culture, organizing, and strategy and is critical to shaping narratives that corporations spend millions trying to control.

Send resume, cover letter and/or portfolio (optional) to [email protected] with “Social Media Manager/Content Producer” in the subject line.