Content Creator

O2O Strategy Group seeks a contractor to support our movement partner organizations by producing compelling audio-visual content, creating effective digital content for social media, and crafting emails for our campaigns. This contractor would support a healthcare organizing campaign inclusive of a range of issues, producing content that reflects the true impact of the shortcomings of our nation’s healthcare system.

Candidates should be comfortable building relationships with community members; and eager to continue learning how to engage with platform updates, audience shifts and more.

About O2O

The Online to Offline Strategy Group (O2O) is first and foremost a group of organizers dedicated to winning bold, progressive change. We use our digital and organizing expertise to advance the mission of labor unions and social justice organizations to achieve the soul, scale, and sustainability they need to win big change. We innovate. We connect. We build community with the explicit goal of shifting power back into the hands of working people.

As organizers, we believe it’s critical to meet our people where they’re at, then move them through an organizing pathway to take action and develop their leadership; increasingly, that means meeting online first. Our online to offline organizing methods were born out of necessity, through worker-led fights with Walmart, the largest employer in the US. Since then, we’ve applied O2O strategies to dozens of campaigns to build robust digital infrastructure, effective organizing workflows, and real communities that unleash transformative collective action. The content that this position creates will be an entry point to thousands of organizing conversations for campaign members, leaders, and organizers.

Key Responsibilities
Platform Growth & Strategy

Develop and execute a social media strategy focused on reaching and engaging impacted individuals
Grow followings and engagement on social media platforms understanding the preferences of different demographics (specifically Facebook, Instagram)
Track performance metrics (reach, engagement, follower growth, conversions) and adapt strategy accordingly
Content Creation & Voice

Support O2O partners through the creative process of developing the visual identity, narrative, messaging, audio-visual content, materials, etc. for their campaigns
Create and oversee compelling short-form video, graphics, and written content that feels authentic and relatable
Translate complex issues as well as political education topics into accessible, shareable content
Formulate messaging that supports generating leads for organizers and moving audiences to action.
Campaign Integration

Align social media strategy with broader organizing goals and moments of escalation
Drive audiences toward concrete actions (sign-ups, events, petitions, public pressure moments)
Be prepared to rapidly respond to news and developments

Qualifications
Required

High-level of self-sufficiency, strong collaboration skills, ability to meet deadlines
Demonstrated experience growing social media platforms
Strong understanding of Instagram, Facebook, and short-form video
Excellent storytelling instincts and political/cultural awareness
Comfort working with fast-moving campaigns, breaking updates, and sensitive stories
Ability to create content that feels authentic, not overproduced or institutional

Preferred

Experience in labor, social  justice, health equity or other movement-based organizations
Experience supporting non-professional creators or first-time storytellers
Spanish language skills

What Success Looks Like
Sustained growth of platforms that community members follow and engage with
Content that impacted community members recognize themselves in—and share organically
Increased participation in storytelling and digital actions
Social media that meaningfully supports organizing/basebuilding, pressure campaigns, and narrative change

Why This Role Matters
Social media is one of the most powerful ways to get information, share stories and build collective power. This role sits at the intersection of culture, organizing, and strategy and is critical to shaping narratives that corporations and billionaires spend millions trying to control.

Send resume, cover letter and/or portfolio (optional) to [email protected] with “H4All Content Creator” in the subject line.

O2O Strategy Group is an equal-opportunity employer with a commitment to equity. BIPOC, women, LGBT+ and GNC candidates are strongly encouraged to apply. As a worker self-directed nonprofit, we make decisions about our organizing and training work, working conditions, and organizational direction collaboratively. We strive for a culture where each member of our team is empowered and supported to do their best work in a sustainable way.