Website MADRE
MADRE is an international women’s human rights organization and feminist fund that partners with community-based women’s groups in Africa, Asia and the Pacific, Latin America and the Caribbean, and the Middle East who face war and disaster. MADRE works towards a world in which all people enjoy the
fullest range of individual and collective human rights; resources are shared equitably and sustainably; women participate effectively in all aspects of society, and people have a meaningful say in decisions that affect their lives.
MADRE offers a comprehensive model of support to our grassroots partners using three interconnected strategies—grantmaking, organizational strengthening, and legal advocacy—to meet urgent needs and
create opportunities for women and girls in marginalized communities to assert their agency and voice.
Using these strategies, MADRE provides long-term and flexible financial and direct service support to community-based women’s and girls’ groups that have been historically marginalized. Many of them are largely under the radar of traditional philanthropy and/or where conflict or disaster have rendered them
difficult to fund and challenging to reach. We work at the intersection of three program areas—Ending Gender Violence, Advancing Climate Justice, and Building a Just Peace—and across five priority communities who are disproportionately marginalized: young women and girls, Indigenous women,
Afro-descendant women, LGBTIQ+ people, and people with disabilities.
The first grant maker to hundreds of organizations, in MADRE’s nearly 40-year history, we have disbursed over $58 million in grants and in-kind support to organizations across the globe.
The Position
MADRE communications are driven by raising the visibility of our brand and theory of change. When one thinks about how to achieve a just world and uphold human rights, we want them to think of MADRE and our grassroots partners’ work. This role helps us achieve this aim through raising our external
visibility by creating and framing the MADRE story and ensuring it is engaging.
Reporting to the associate director of communications and marketing, the content manager leads and implements MADRE’s communications programming.
Scope of Work under this Position:
Planning
This role is responsible for meeting key communications performance indicators (KPIs) that year over year signify a growing and engaged MADRE audience. Essential to this role is the ability to take an understanding of human rights and MADRE’s work and weave it into compelling and engaging stories.
This role will also need the ability to create stories that will meet our audiences where they’re at while also shifting narratives about our partners and work. This understanding will drive communications programming and campaigns and guide recommendations to leadership to influence the strategy and
vision of the department.
Day-to-day, this looks like:
1. Managing the messaging and visual portions of campaigns to frame communications strategy and key organizational messaging informed by marketing insights
2. Working closely with the marketing manager to plan and assess the effectiveness of campaigns and pivot as necessary to meet communications KPIs
Supervising
This role will supervise an essential communications position, the visual media coordinator, providing mentorship and guidance.
1. Work as a thought partner with the visual media coordinator on how to best visually represent messaging campaigns; provide long-term strategies to meet visual communications KPIs and day-to-day guidance as needed
2. Assess the effectiveness of the visuals program with the coordinator and closely collaborate with the marketing manager
3. Oversee the visuals coordinator maintenance of the digital asset marketing tool and photography network, guiding metadata structure and decision-making
Implementation
This role will implement core communications messaging functions.
1. Gather content from across the organization on MADRE’s work; as well as research the human rights and feminist fund landscape via peer organizations and media
2. Utilize acquired content and research to create stories and shape messaging across marketing platforms, including but not limited to, social, web, email, traditional media, and speaking engagements
3. Amend written content based on analytics and testing from marketing
4. Administer and maintain the MADRE storybank
5. Manage relationships with traditional media, including sending press releases and op-eds and seeking out media mentions.
Key Qualifications:
● Min 5+ years’ relevant experience and demonstrated ability to perform at the
Supervising
Manager level
● Outstanding writing and editing skills
● Experience owning and executing communications campaigns
● Ability to think outside the box to create engaging stories and messaging
● Understanding of high-quality visual communications and their creation process
● Ability to connect social justice and human rights narratives with visuals
● Strong organizational and project management skills
● Commitment to a culture of growth and learning in work and among peers
● Strong understanding of social justice spaces and human rights
● Proven peer management and supervisory skills
● Comfort with working in a flexible in-person and remote environment
Position Location: While this job may be remote anywhere inside the United States, it will require occasional in-person meetings at MADRE’s headquarters in New York City. Must be able to provide proof of authorization to work in the United States.
Compensation Package:
• Salary: $80,000
• Benefits: Comprehensive benefits package offered that is robust, inclusive, and progressive.
Application Process: To apply, please send a cover letter, CV/Resume, and two writing samples (one long form article and one shorter email or social media post) to: [email protected]. Applications will be accepted until October 1, 2022. Email Subject Line: Content Manager
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MADRE is an Equal Employment Opportunity employer, and is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.
People of color, people with disabilities, LGBTIQ people, veterans and women are all especially encouraged to apply. We take pride in our pluralistic community and continue to seek excellence through diversity and
inclusion.
Studies have shown that women, nonbinary folks, and People of Color are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. MADRE is committed to building a diverse and inclusive organization and we are most interested in finding the best candidate for the job. That candidate may be one who comes from a background less traditional to our field of work, and that’s okay. We would strongly encourage applications, even if every one of the qualifications
described are not met.