RFP: SEO Content Manager & Copywriter

Website MoveOn

MOVEON REQUEST FOR PROPOSALS (Independent contractors and firms)

MoveOn Overview:

MoveOn is the largest rapid response political campaigning organization in the United States. We wield independent political power by bringing millions together to take action and mobilize for a just society where everyone can thrive.

For more than a generation, MoveOn has been the homebase for millions of people who refuse to accept the status quo and are moved to take action for progress. We have consistently been a bulwark against the radical right, channeling our voices to end wars, protect democracy, and advance justice for all.

Project title: SEO Content Manager & Copywriter

Project begins: ASAP

Project length: Up to 20 hours per week for 6 months, from approximately April 3, 2023 to October 3, 2023. Any hours given in a scope of work are an estimate and MoveOn does not guarantee a specific number of hours to its contractors.


Project Overview: MoveOn’s website gets a high volume of unique visitors each month. This high level of traffic provides an opportunity to improve the user experience of visitors, convert visitors to new members, and fundraise organically. We aim to develop an SEO strategy that increases traffic to the site and gives site visitors a clear path to get involved. Using their knowledge of editorial SEO strategy, the SEO Content Manager & Copywriter will analyze SEO reports to draft and edit relevant, engaging, and brand-aligned content for MoveOn’s website. They will help to define and document SEO content strategy and the website content creation process.


RFP submission date: Please submit to [email protected] by March 31, 2023 and put SEO Copywriter in the subject line.

Trial period: This contract position will start with an initial period of 1 month to ensure fit and then could be extended on a monthly basis.


Scope of work:

Copywriting and editing (70%):
Create engaging, written website content for blog and moveon.org web pages that adopts MO’s organizational voice and is aligned with our brand and narrative
Adapt existing content from emails, SMS, and social media posts to optimize it for the blog and website
Update existing written content as needed
Conduct discovery meetings with MO staff as needed for context on original content, & learn about and author updates
As-needed, partner with staff who conduct oral/video interviews with MoveOn members (such as people who started petitions) to generate content for the blog

Content strategy (20%):
Analyze keyword report findings to draft or edit relevant content
Digest competitor research and analyze to create relevant content
Conduct simple test analysis for keywords, copy, landing pages, tactics, and user flows to understand the efficacy of editorial SEO interventions

Project management (10%):
Collaborate with Growth Marketing Manager to define and document SEO content strategy and website content creation process
Ensure all content moves through appropriate feedback and approval processes, and update stakeholders to progress along the way

For the duration of the project, meet at least once a week for 20 minutes with the Growth Marketing Manager to share status updates.

Reports to: Growth Marketing Manager on Member Experience team.

Works closely with: The content manager will also work closely with key staff including the Communications team: Director of Digital Communications, Chief Communications Officer; the  Email and Growth team: Email Experience Director; the Product team: Product Director, Lead Web Designer, Campaign Innovation Product Manager, and Growth Product Manager; and the Campaigns team: Campaign Directors.

Proposal submissions:  Please submit a resume and a proposal which includes the following information below:

Background: Name, title and contact information.

Experience: Tell us about your relevant experience. A resume may be submitted in lieu of this section if your relevant experience appears within your resume.

Work Sample: Attach a writing sample that you created for a digital channel (email, blog article, web page, etc.). Sample length should be a minimum of 300 words.

Writing Assignment: Write a blog post for MoveOn’s website, which should meet the following specifications:


Approximately 350 words in length
Follow AP Style guidelines
Writing voice and tone aligns with MoveOn’s existing blog articles and brand
Use inclusive language and an equity lens
Include the following keywords and keyword phrases at least once:
“impeach Clarence Thomas”
“Clarence Thomas petition”
Link to 3 external sources in the body of the article
Note: MoveOn will not utilize the work sample you produce for any purpose besides evaluation for the RFP.


Editing Assignment: Adapt this email communication into a post for MoveOn’s blog.


Note: MoveOn will not utilize the work sample you produce for any purpose besides evaluation for the RFP.
Sign the petition to tell Moderna: No price-gouging the life-saving, people-funded COVID-19 vaccine!

[First name],

Here we are, three years into the worst public health crisis in more than 100 years, where nearly 1.1 million Americans have died from COVID-19 and over 100 million more have become ill, yet Moderna is about to put outrageous corporate profits over public health.1

Moderna is considering more than quadrupling the price of its people-funded COVID vaccine from $26.36 per dose (which is already almost 10x more than it costs to produce) to an outrageous $130 per dose, when it’s been estimated that the cost of producing the vaccine is now as low as $2.85 per dose.2 This is absolutely unacceptable.

Will you add your name to my petition demanding that Moderna NOT gouge users of the people-funded COVID-19 vaccine?

Increasing the Moderna vaccine price to $130, which is 4700% more than it costs to produce, is especially unacceptable considering that the COVID-19 vaccines were jointly developed in partnership with scientists from the National Institutes of Health (NIH)—a U.S. government agency that is funded by U.S. taxpayers—and the federal government, which directly provided $1.7 billion to Moderna for research and development.3

If Moderna more than quadrupled the price of the vaccine, it would make it unaffordable to the very residents of this country who made the production of the vaccine possible, and it would also make the vaccine inaccessible to countries across the world. That is disgraceful.

This huge, unnecessary increase would have devastating impacts and would cause needless deaths and severe, long-term health challenges for so many due to the millions of Americans not able to afford the vaccine. It would make the vaccine unavailable and inaccessible for many millions of uninsured and underinsured Americans (especially low-income people, people with disabilities, and communities of color) who won’t be able to afford it.

This is why we must come together to push back against this unconscionable corporate greed. Add your name to my petition to tell Moderna: No price-gouging this life-saving vaccine!

How many people have died and will die from COVID-19 as a result of limited access to these lifesaving vaccines? In the midst of a deadly pandemic, restricting access to this much-needed vaccine is unconscionable. This is why Moderna must NOT increase the price of the people-funded COVID-19 vaccine!

The price increase of the Moderna COVID-19 vaccine would have a significantly negative impact on the budgets of Medicaid, Medicare, and other government programs that will continue covering the vaccine without cost-sharing for patients. It would cost taxpayers BILLIONS of dollars, and the outrageous price boost would increase private health insurance premiums—all while Moderna is able to produce the vaccines at a low cost.4 In a country where people don’t have access to free health care, this is very dangerous.

And in the midst of the worst public health crisis in the U.S., and while 1 out of 5 Americans cannot afford the medicine prescribed by their doctors, Moderna has made over $19 BILLION in profits in the last two years and used those profits to provide incredibly extravagant compensation packages to the CEO and other top officials at the company. The Moderna CEO even became a multibillionaire as a direct result of Moderna’s COVID vaccine, and several Moderna chairmen, co-founders, and investors are now COVID billionaires, too.5

Let’s be clear: The purpose of the recent taxpayer investment in Moderna was to protect our health and lives, not to turn a handful of corporate executives and investors into multibillionaires.

This is why we are urgently calling for Moderna to NOT gouge users of the life-saving, people-funded COVID-19 vaccine! Click here to add your name to my petition, then send it to 3 loved ones to spread the word.

In solidarity,

Senator Bernie Sanders


1. “Big Pharma Greed’s (sic) Knows No Bounds,” The Nation, January 20, 2023


2. Ibid.

3. “‘Outrageous’: Bernie Sanders calls out Moderna for proposed Covid vaccine price hike,” CNN, accessed January 25, 2023


4. “Moderna May Raise Covid-19 Vaccine Price Up To $130, Bernie Sanders Calls It ‘Outrageous,'” Forbes, January 18, 2023


5. “Sanders calls Moderna plan to raise price of COVID vaccine ‘unacceptable corporate greed’,” VermontBiz, January 10, 2023


You’re receiving this petition because we thought it might interest you. It was created on MoveOn.org, where anyone can start their own online petitions. You can start your own petition here.

Equity: Please explain whether and how your firm has advanced the values of equity, diversity, and inclusion within the firm, and state how that is reflected in the leadership ownership, and work of the firm.  Please share how you will center equity in your work for this project.

Location: RFP is open to individuals/firms based in the contiguous U.S.

Cost and availability: Include an estimate for hourly rate or project rate in your proposal and any limitations on your availability. We will consider proposals up to $40/hour.


References: Past clients (3) that MoveOn may reach out to as references, with contact info.


Criteria for selection: All applicants will be judged on the following:


Significant experience in copywriting, proofreading, and fact-checking for the digital space
Experience implementing SEO best practices and content strategy
Identify areas of opportunities and risks
Ability to produce and distinguish between timely and evergreen content
Experience using SEO software tools to:
Use keyword research to identify valuable keywords and effectively  integrate them into written content
Analyze competitor research and leverage learnings in written content
Review weekly, monthly SEO performance trends
Translate analyses into actionable tactics
Experience analyzing test results regarding keywords, copy, landing pages, tactics, and user flows to understand efficacy of SEO interventions
Have a strong understanding of SEO editorial strategy and best practices
Familiarity and experience using inclusive language and an equity lens in copywriting
Commitment to MoveOn’s progressive values and equity; experience with cause-related digital content and campaigns preferred
Understanding of digital marketing funnels and effective user flows to increase engagement and conversions
Basic web skills: familiarity uploading content directly to WordPress.
Ability to work nimbly across teams, understand complex and competing needs and make clear content strategy recommendations
Strong project management skills, including the ability to stay on budget and timeline and to track projects and billing effectively.
Ability to work effectively in a remote environment, including attending Zoom meetings and communicating via Slack.


Most-favorable terms:

MoveOn reserves the right to make an award without further discussion of the proposal submitted. Therefore, the proposal should be submitted initially on the most favorable terms that the vendor could propose. There will be no best-and-final-offer procedure. MoveOn does reserve the right to contact a vendor for clarification of its proposal.
The vendor should be prepared to accept this request for proposal for incorporation into a contract resulting from this request for proposal. Contract negotiations may incorporate some or the vendor’s entire proposal. It is understood that the proposal will become a part of the official procurement file on this matter without obligation to MoveOn.
No obligation to contract

This request for proposal does not obligate MoveOn to contract for services specified herein.


Rejection of proposals

MoveOn reserves the right at its sole discretion to reject any and all proposals received without penalty and not to issue a contract as a result of this request for proposal.



The vendor will adopt and disseminate a policy that the vendor, in employment, recruitment, selection, compensation, benefits, promotion, demotion, layoff, termination, and all other terms and conditions of employment will not discriminate on the basis of race, color, creed, age, sex, national origin, ethnic identity, physical or mental disability, veteran status, marital status, economic status, religion, sexual orientation, gender identity, or any other legally protected basis.