POSITION OVERVIEW
The National Asian Pacific American Women’s Forum (NAPAWF) seeks an experienced Digital Director to spearhead and grow the organization’s movement building, advocacy, and digital engagement strategy.
The Digital Director understands the strategic value of a robust and nimble digital communications program that mobilizes, inspires, and creates change. In close partnership with NAPAWF’s policy and field teams, the Digital Director will drive the conception, planning, and execution of national, state, and local campaigns across all digital touch points, including email, website, and social media.
A key member of the communications team, the Digital Director will supervise the digital engagement team consisting of a data manager and digital engagement strategist. The Digital Director will collaborate closely with the Communication Director and report directly to the Chief Communications Officer.
POSITION DUTIES
The Digital Director will have the following core functions and responsibilities:
- Oversee an impactful and effective content strategy across digital touchpoints – email, social, and website – that raises awareness and mobilizes support for AAPI communities, gender and reproductive justice issues
- Direct and implement a comprehensive digital engagement plan to advance current campaigns, including petitions, public comments, pledges, advocating directly to local or Congressional representatives, and other calls to action
- Ideate and execute high-impact digital campaigns that leverage breaking news and policy decisions in support of NAPAWF’s base-building goals and reputation as a movement building leader
- Activate and mobilize NAPAWF’s online community of members, advocates, and supporters through compelling and relatable pathways of engagement
- Build a sophisticated digital organizing and mobilization program that tracks prospective members and potential leaders to take on and participate in higher level movements building activities
- Utilize and experiment with different list building strategies to grow and recruit a national base of supporters by driving traffic and increasing conversions on website
- Implement a data-driven framework for tracking and analyzing campaign performance and conversion metrics using a CRM database (i.e. EveryAction)
- Supervise digital engagement team and collaborate closely with others members of the communications, policy, field, and development teams
- Manage relationships and scopes of work with outside vendors and contractors, as required
QUALIFICATIONS
Successful candidates should have:
- 5+ years of relevant work experience in digital campaign planning and execution, preferably in a nonprofit, advocacy, or political campaign environment
- Proven track record of successful digital organizing programs for issue based, advocacy, or political campaigns, including mobilizing support for state and federal legislative and policy issues
- Excellent writing and editing skills, including ability to produce persuasive visual content, across multiple digital channels, including social media, website, email and rapid response communications
- Prior experience with CRM, website, and email marketing platforms (EveryAction and WordPress preferred), including using data to create dashboards and analytics reports to evaluate campaign performance and engagement tactics
- Solid understanding of digital engagement and marketing tools, such as Meta and Google ads to expand digital footprint and reach key audiences and targeted demographics
- Outstanding project management skills and ability to work effectively under pressure while balancing multiple projects and competing deadlines
- Strong management and interpersonal skills
SALARY & BENEFITS
The annual salary for this position is $85,000 – $93,000, commensurate with experience.
A highly competitive benefits package includes a 401(k) plan, medical, dental, and vision insurance. NAPAWF’s medical plan is covered by NAPAWF at 100% for employees and dependents with no out of pocket costs, including prescription drugs costs. Qualified dependents may also be covered.
NAPAWF offers full-time employees 15 days of vacation in the first year, sick leave, flexible spending program options and personal/family leave, as well as paid vacation between December 25 and January 1 of each year.
WORK ENVIRONMENT
This position can be based anywhere in the States of Pennsylvania, Georgia, Florida, New York and DC, with a preference for either Washington D.C. or New York City.
NAPAWF is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, including bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition (cancer-related) or conditions Acquired Immune Deficiency Syndrome (AIDS) and AIDS-related conditions (ARC). Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.