Email & SMS Manager

Democratic Legislative Campaign Committee

The Democratic Legislative Campaign Committee (DLCC) is the official party committee dedicated to electing Democrats to state legislatures. Since 2016, the DLCC and state partners have built at new majorities and flipped seats from red to blue across the country – paving the way for progress. State legislatures pass the policies that most affect Americans’ day-to-day lives, and flipping chambers from red to blue has an outsized impact on governing and public policy.

Taking back power starts at the local level. The DLCC recruits, trains, and supports local Democrats running for their state legislatures. We provide our candidates and state partners with resources and field support to help lay the groundwork to run smart, winning campaigns. The DLCC has become the leading authority on our ballot level, changing the way Democrats invest in and focus on state legislative races thanks to our new Path to The Majority strategy that focuses on strategic investments to bolster our proven track record and data-driven operation.

We’re powered by over 375,000 supporters from all 50 states. Over 98% of our contributions come from grassroots donors who fuel thousands of local Democratic candidates across the country.

Building up Democratic majorities in the states is more important than ever. With right-wing radicals proliferating in state legislatures across the country and key issues like reproductive health care, LGBTQ+ equality, and voting rights being decided in the states, our democracy is on the line. We’re counting on our supporters to get educated, involved, and take action in their communities.

The DLCC compensates employees competitively and provides a very generous benefits package. We believe in work-life balance and understand that every employee has unique circumstances at home. We offer employees significant amounts of time off as well as flexible work options. We’re dedicated to treating one another with respect in the workplace and prioritize racial equity and inclusion (REI) in our work with one another as well as with our stakeholders.

Email and SMS Manager

The Email and SMS Manager is a member of our Mobilization Department and is responsible for managing the planning and execution of the DLCC’s email and SMS programs, including content calendaring, production management, drafting, copy review, reporting, and more.

In this role, you’ll be responsible for directly managing a team of strategists, tasked with raising millions of dollars online, and executing all outbound content on email and SMS platforms.

This position works with the Director of Online Fundraising to coordinate a team of designers and outside consultants to ensure the email and SMS programs run smoothly and meet our organization’s goals. The Email and SMS Manager also works closely with the Communications, Research, and Political departments to ensure that all outbound content is accurate and reflects the DLCC’s overall communications and political strategies.

 

The Email and SMS Manager reports to the Director of Online Fundraising. The DLCC is located in Washington, DC, and our office has taken on a hybrid model for staff effective January 2022. The position is eligible to be permanently remote.

The Email and SMS Manager is expected to model the values of the DLCC:

• CREDIBILITY: We are respected and trusted in words and actions.
• INCLUSIVE: The DLCC values the unique experience and perspective of all who work here. We strive to make all contributors feel welcomed, valued, and respected. We focus on outcomes, recognizing different people approach opportunities and challenges differently.
• INITIATIVE: We exhibit high levels of creativity in our work and need all team members to proactively contribute ideas to move our work forward.
• RESULTS DRIVEN: Our team undertakes projects professionally and executes them fully and to completion.
• RISK: We identify opportunities to employ new ideas and tactics, and execute these ideas when we believe the potential reward outweighs the risk. We evaluate, learn, and improve our strategy, both when the risks pay off and when they do not.
• TEAMWORK: We work collaboratively, additively, and in sync with our colleagues. Our individual work considers the needs, capacity, and expertise of those we work alongside.

Responsibilities 

• Manage and coordinate the calendaring, drafting, and production of the DLCC’s email and SMS programs.
• Support the overall strategy and planning for email and SMS campaigns, including angles for drafting, audience segmentation, optimization plans, and more.
• Draft compelling and timely email and SMS content that moves DLCC supporters to action; provide initial feedback and edits on junior team members’ drafts as needed.
• Innovate how the DLCC reaches supporters over email and SMS while identifying opportunities across digital teams and DLCC departments to integrate these channels into our broader efforts.
• Manage the DLCC’s administrative functions as it relates to email and SMS, including reporting, vetting, approvals, and more.
• Update and manage the DLCC’s fundraising CRMs in conjunction with other staff.

Team Management

• Supervised employees: Online Fundraising Coordinator and Online Fundraising Assistants
• Regularly attend training and pursue continued education in supervision skills.
• Uphold DLCC expectations for supervisors.
• Act with integrity and awareness of one’s power as a leader.
• Maintain a harassment-free and inclusive workplace for team members.
• Cultivate and guide the professional growth of the team by establishing and maintaining thoughtful opportunities to learn, grow, and receive constructive feedback.
• Ensure work is aligned and prioritized based on DLCC’s organizational strategy, coordinated-side political strategy, and priorities within a given state, chamber, and/or target.

Outcomes

• DLCC email and SMS campaigns are executed smoothly, on time, and to the highest professional quality.
• Processes and expectations for drafting, production, data management, and segmentation are clear across the entire team and evolve in response to changing situations.
• The DLCC email and SMS programs are consistently managed towards growth through strategic planning, innovation, and evaluation – leaving no stone unturned as we work to maximize our program’s effectiveness and provide the best user experience to supporters.
• Provides clear and transparent communications to all stakeholders.
• Junior staff are efficiently managed and well mentored in career.
• Staff perform to high standard, continuously improve, and have high levels of satisfaction

Qualifications

• At least three years writing and building direct response email or SMS at a political committee, agency, campaign, non-profit, or similar organization.
• Strong knowledge of direct response fundraising best practices.
• Exceptional writing, reviewing, and proofreading skills.
• Knowledge of basic HTML and experience troubleshooting email builds with success.
• Familiarity with Action Network or other political CRMs.
• A team player with strong interpersonal skills.
• Strong attention to consistency and detail.
• The ability to stay calm and act quickly in rapid response situations.
• Experience with both broadcast and peer-to-peer texting preferred but not required.
• Previous management experience is a plus.

 

Physical Requirements

The DLCC is committed to supporting employees of varying abilities and to providing reasonable accommodations to enable individuals with disabilities to thrive at the DLCC.

The requirements of this role, related to its physical demands, described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

All DLCC employees must be able to operate a computer and use a cell phone. For roles at the DLCC that include frequent business travel expectations, we can discuss reasonable alternatives to travel in some instances. Most roles also require communicating with key external stakeholders of the organization in person, via the telephone, or via email. Applicants with questions about accommodations may request to speak with our ADA liaison.

 

Essential functions of the role include:

• Working from a computer for long periods of time;
• While performing the duties of this job, the employee is frequently required to communicate using the telephone, email, and in person with stakeholders; and
• This position has less than 5% travel expectations and is eligible for flexible work hour arrangements.

How to Apply

The salary range for the Email and SMS Manager position is $72,080 – $80,000, on an annualized basis, commensurate with experience and qualifications. The DLCC offers a generous benefits package, including:

• More than 25 days of paid time off, including for Federal holidays, time off around Federal holidays, including the week between Christmas and New Year, vacation, sick, and personal days.
  Fully paid health/vision/dental insurance for the employee + spouse/partner + dependents.
• Up to 6% retirement employer contribution.
• Monthly use-it-or-lose-it $100 transit benefit for employees located in the DC region.
• Employer contribution of $500 to employee’s Flexible Spending Account, and opportunity to withhold pre-tax income for Dependent Care Account.
• Up to $5,000 employer-paid Health Reimbursement Account for IVF-related costs or Adoption Assistance, and up to $2,500 for employer-paid Health Reimbursement Account for out-of-pocket dental and orthodontic expenses.
• Monthly $100 student loan payment benefit.
• Monthly $100 mobile phone reimbursement.
• and more.

To apply for this position, please complete an electronic application via www.dlcc.org/careers by March 21st, 2023. The DLCC may review applications after this deadline in limited circumstances, however this is not a guarantee that your application will be considered if it is not submitted by March 21st, 2023. Only complete applications through the application portal will be accepted. You must also include a resume, cover letter, and three professional references to be considered for this position. When an applicant with a disability needs an accommodation to have an equal opportunity to compete for this position, they may request it in writing by emailing jobs(at)dlcc.org. No calls please. Applicants will be screened on a rolling basis.

The DLCC is committed to an inclusive and equitable environment and diversity among its staff and recognizes that its continued success requires the highest commitment to engaging, retaining, and supporting a diverse staff that provides the best quality services to supporters and constituents. The DLCC is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, sexual orientation, gender identity or expression, physical or mental disability, personal appearance, marital status, family responsibilities, genetic information, or any other legally protected basis. The DLCC will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.