Full-time • Competitive Pay • Excellent Benefits • Work from Anywhere in the Contiguous U.S.
Application deadline: January 16, 2024
MoveOn is a people-powered force for progress. We wield independent political power by bringing millions together to take action to create a country with a place of honor and dignity for everyone—where all are welcome, we take care of one another, and where everyone is set up to thrive.
For more than a generation, MoveOn has been a bulwark against the radical right and has channeled millions of voices to end wars, protect democracy, and advance justice for all. We’ve built political power for progressive change through mobilizing the left to Democrats so that we can advance our vision of an America for all.
MoveOn is the largest multi-issue digital-first political campaigning organization in the country. We drive rapid-response campaigns at scale on a multitude of key issues at high-impact moments while building sustainable campaigns that resonate and grow over time. Whether it’s democracy, health care, foreign policy, economic justice, immigration, or otherwise, MoveOn provides our members with timely ways to take action for change.
The Senior Director of Digital Strategy plays a pivotal role in our organization, serving as the driving force behind our digital communication efforts. The Senior Director of Digital Strategy candidate will lead and motivate a newly-formed team to effectively communicate MoveOn’s impact and mission to millions online. This position is instrumental in shaping and executing comprehensive strategies across email, mobile, and web channels, ensuring a cohesive and integrated approach that aligns with our organizational objectives.
Manage a newly formed team of email, mobile, and web channel strategists, fostering a collaborative and innovative culture aligned with MoveOn’s goals and mission. Ensure ongoing leadership and career growth of the team, and manage budget and staff resourcing.
Oversee, develop, and execute comprehensive digital communication strategies across email, mobile, and web channels, ensuring consistency and integration with social media and advertising efforts.
Implement and manage robust tracking systems to monitor and analyze performance metrics across all digital channels, providing regular reports with actionable insights.
Establish and enforce best practices for cross-channel collaboration, ensuring a consistent narrative and messaging across digital channels.
Oversee cross-organizational processes for evaluating the impact of digital strategies on MoveOn’s goals, providing a holistic view of organizational impact and member engagement through comprehensive reporting and analysis.
A successful candidate will:
Have a strategic mindset that can align digital initiatives with overall goals and objectives.
Have experience with and a deep commitment to applying anti-oppression frameworks, especially regarding racial, gender, and economic injustice.
Harbor a working knowledge of digital activism; racial, gender, and economic justice; and familiarity with organizing environments; and be keenly attentive to political and current events.
Have strong project management skills to ensure the timely and successful execution of digital campaigns and initiatives.
Be familiar with digital cross-channel communication and the latest digital trends.
Be skilled and thoughtful regarding nuanced communication related to race, gender, class, and other aspects of identity in your internal and external communications.
Required skills and experience:
7-8 years of experience in digital communications and strategy, with the ability to craft compelling and impactful messages for online audiences.
5 years of managerial experience, with a proven track record of motivating a cross-functional team of digital strategists.
5 years of experience in issue-based or political advocacy.
Proven track record in fostering collaboration and building consensus among cross-functional teams, ensuring a unified approach to achieve common goals.
Proficiency in implementing and managing robust tracking systems to monitor and analyze digital metrics, with a focus on data-driven decision-making.
Reports to: Chief of Digital Member Experience
Location: The position may be based anywhere in the contiguous United States. May require occasional travel.
Classification, Salary, and Benefits: At MoveOn, we commit to equity in our compensation philosophy and practices. We are committed to equal pay for equal work. To counter systemic compensation issues in this country and pay inequality, we have a non-negotiable compensation practice. We utilize benchmarking and peer organization data to ensure we provide competitive nonprofit compensation and benefits. The annual salary for this position is $150,803.19. In addition to the base salary, we offer a monthly home office subsidy. We also offer an internet and phone subsidy of $2,100 annually and a health and wellness subsidy of $900 annually. All of these cash benefits are added to your bimonthly paycheck. We offer strong medical, dental, and vision benefits, which are free to employees and children of employees (spouses or domestic partners can be added at a subsidized rate). We offer employer-paid premiums for life insurance; four weeks accrued paid vacation time per year, prorated for the period that you work; 18 weeks of paid parental leave (birth, adoption, foster care placement of a child), 10 days accrued paid sick time prorated for the period that you work; paid family medical leave; and 8 staff holidays and 6 floating holidays. We contribute 5% to your 401(k) after six months of employment. We also offer a $1000 in professional development budget each year for each staff member.
MoveOn.org Civic Action and MoveOn.org Political Action provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.