Digital + Data Strategy Director

Website The Outrage

Your hub for activism.

Position: ​Digital + Data Strategy Director

Location: ​Washington, DC or Remote

Org Description: The Outrage is your hub for activism — providing both the scaffolding and venue to make change a reality through sustained civic engagement. We seek to be the megaphone, not the voice, as we build community and shift culture by leveraging events, activations, fashion, marketing, membership, and IRL community spaces to amplify social issues. In just 5 years, we’ve built a self-sustaining model that simultaneously builds community, mobilizes that community to act, while also donating proceeds back to the very orgs we’re supporting (to date, over six figures). With flagship headquarters based on Piscataway Land in Washington, DC, we’re poised and ready to build a network of hubs for activism across the nation in the coming years. In this world where we’re all craving and calling for structural change, The Outrage is a supplemental platform to ensure social change is achieved. Welcome to your hub for activism. We’re so glad you’re outraged.

Position Summary: The Outrage is seeking a seasoned Digital + Data Strategy Director to take our online platforms to the next level. The position will have ownership of the e-commerce vertical, from marketing and merchandising to UX/UI. Our dream candidate is a marketer, coder, data analyst, and merchandiser all in one — i.e. comfortable tinkering in the back end, is data-driven, obsessed with customer-facing design and aesthetic, while also prioritizing revenue-generation for the org. You will be responsible for the full life-cycle of our online business — from driving traffic to the site, making the site easy and fun to navigate, converting visitors to customers, drawing customers back again, and making sure the experience is seamless and easy, all while overseeing the day-to-day of the Creative + Marketing team. This is a full-time position available remotely or at our headquarters located in Washington, DC.

Responsibilities include but are not limited to:

  • Digital + E-Commerce: Includes oversight of all owned digital channels. Lead the short and long-term vision for The Outrage’s e-commerce vertical with responsibility to develop and execute key site and customer strategies. Own responsibility for business performance and customer experience metrics—optimizing site operations, identifying opportunities and flexing strategies to achieve sales growth and customer strategies. Responsible for setting and meeting revenue goals with holistic vision for the organization.
  • Marketing: Collaborate across creative, marketing, partnership, and ops teams to drive implementation of new features and functionality and implement core programs to drive successful launches and product sell thru, successfully implement and to achieve both sales and customer objectives (e.g., acquisition, retention, loyalty, NPS). Includes but is not limited to oversight and implementation of digital marketing outreach, digital communications, public relations, and more.
  • Online Merchandising: Oversee online merchandising continually optimizing site merchandising to drive both top line sales and margin results. Work closely with the team to define omni-channel merchandising strategies and deliver omni-channel sales plans while identifying online-specific opportunities.
  • User Experience: Drive new site functionality, experience and innovation, including robust test and learn agenda. Maintain robust competitive intelligence to monitor trends and digital best practices. Optimize processes and drive new ways of working with a digital first approach.
  • Data + Analytics Oversight: Oversee and support on-going data needs for the organization including collecting and analyzing data on sales numbers, market research, and more. Responsible for processing, analyzing, and presenting data in ways to help the organization make better decisions. Ground + present all data with a strategic methodology. Support tracking and reporting needs for the organization, specifically as it relates to partner-facing reporting needs. Analyze performance of on site behavior, funnels, conversion levers and test hypotheses. Optimize processes and drive new ways of working with a digital first approach.
  • Creative + Marketing Team Manager: Oversee all elements of the creative team including merchandise, marketing, advertising, online experience, partner launches, and more. Serve as a leader to Creative + Marketing team including direct oversight of full-time, part-time, and contract workers. Responsible for connecting the online experience to the IRL experience as appropriate. Serve as daily decision maker to advise leadership team as needed.

Commitment + Attributes: 

  • 5+ years of e-commerce experience
  • Proven track record of growth/recovery of eCommerce business, ownership of top to bottom P&L
  • Must have experience with Shopify Plus and a background in digital marketing
  • Experience successfully managing teams with minimal oversight
  • Solutions oriented and autonomous decision maker
  • Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
  • Advanced Microsoft Excel skills, including the ability to work with large data sets
  • High attention to detail, across both business, technical, and visual domains
  • Strong listening, written and oral communication skills.
  • Organized self-starter with an entrepreneurial spirit and desire to grow with the organization with the ability to multitask, stay organized, and have a keen eye for details
  • Enjoys continuous change + improvement
  • Team-oriented with ability to effectively collaborate with partners across the organization at all levels; ability to negotiate and influence peers and members of cross-functional teams.
  • Ability to troubleshoot any issues and find solutions
  • Charismatic and calm personality with ability to juggle multiple projects and shine in a fast-paced environment
  • High attention to detail, across both business, technical, and visual domains
  • Awareness of current culture as it relates to the multi-faceted nature of The Outrage with deep passion for The Outrage brand + mission.
  • Rooted in intersectionality and familiar with a wide range of social movements + issues, working towards abolition, and comfortable working in complexities (ie. capitalism, marketplace feminism, decentralized leadership, etc).

Perks of working for The Outrage:

  • Full health, dental, and vision for employees
  • Flexible PTO and 11 paid holidays
  • The salary range for this position is $65,000-75,000

To Apply: Send your resume and a brief cover letter to [email protected] with ‘Digital + Data Strategy Director’ as the subject line.

The Outrage is an equal employment opportunity employer and does not discriminate against applicants or employees because of race, color, religion, national origin, sex, age, citizenship status, disability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law. The Outrage hires and promotes individuals on the basis of their qualifications for the job to be filled. We strongly encourage diverse applicants to apply.

To apply for this job please visit www.the-outrage.com.